LiveMarketer®

LiveMarketer, the real-time data visualization tool within the Marketing Automation component of the Digital Marketing Suite, shows individual Engagement Scores within the purchase funnel on a marketer’s site.

 

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US Client (Click here for EU Client)

 

Prospect stage avatar

 

Engagement Score

 

Lifecycle Stage

# of conversions

Learn More

Try Out LiveMarketer: mouse over the bubbles below to see it in action. 

Product interest profile

Interest details

Engagement history

User journey video

Media exposures

Media exposure/attribution details

Conversion  tool bar to manually activate interaction

Chat: Open up chat session with user

Pop in: Activate promotion interaction

Voucher: Show coupon to user

Win Back: Activate win back promo

Color of avatars change from blue to orange to red depending on the lifecycle status.

 

 

Lifecycle stages:

- Cold prospect

- Discoverer

- Infrequent user

- Hot prospect

- Funnel Abandoners

- Converted user

- Customer

- Aftercare

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