LiveMarketer, the real-time data visualization tool within the Marketing Automation component of the Digital Marketing Suite, shows individual Engagement Scores within the purchase funnel on a marketer’s site.


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Prospect stage avatar


Engagement Score


Lifecycle Stage

# of conversions

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Product interest profile

Interest details

Engagement history

User journey video

Media exposures

Media exposure/attribution details

Conversion  tool bar to manually activate interaction

Chat: Open up chat session with user

Pop in: Activate promotion interaction

Voucher: Show coupon to user

Win Back: Activate win back promo

Color of avatars change from blue to orange to red depending on the lifecycle status.



Lifecycle stages:

- Cold prospect

- Discoverer

- Infrequent user

- Hot prospect

- Funnel Abandoners

- Converted user

- Customer

- Aftercare