LiveMarketer, the real-time data visualization tool within the Marketing Automation component of the Digital Marketing Suite, shows individual Engagement Scores within the purchase funnel on a marketer’s site.


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Try Out LiveMarketer: mouse over the bubbles below to see it in action. 

Proactive Interactions include:



1) Prospect Avatar

2) Engagement Score

3) Lifecycle Stage

4) Product Interest

5) Click for Product Interest detail

6) Engagement History

7) Click for Engagement History detail

8) Media Exposures

9) Click for Media Exposure & Attribution detail

10) Manually send Proactive Message to User

Color of avatars change from blue to orange to red depending on the lifecycle stage:


- Cold Prospect

- New User

- Infrequent User

- Hot Prospect

- Abandoners

- Converted user

- Customer