LiveMarketer, the real-time data visualization tool within the Marketing Automation component of the Digital Marketing Suite, shows individual Engagement Scores within the purchase funnel on a marketer’s site.
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US Client (Click here for EU Client)
Prospect stage avatar
# of conversions
Try Out LiveMarketer: mouse over the bubbles below to see it in action.
- Each bubble is a real time user on a marketers site
- As a user's Engagement Score increases and moves down the conversion funnel, the bubble will grow
- The vertical lanes/sections represent product or site categories
- Click on each bubble to see the summary of media exposures, user journey, product interest and other details
- Click on the icons that appear to the right of the profile for additional details
- See below for info key
Product interest profile
User journey video
Media exposure/attribution details
Conversion tool bar to manually activate interaction
Chat: Open up chat session with user
Pop in: Activate promotion interaction
Voucher: Show coupon to user
Win Back: Activate win back promo
Color of avatars change from blue to orange to red depending on the lifecycle status.
- Cold prospect
- Infrequent user
- Hot prospect
- Funnel Abandoners
- Converted user