LiveMarketer, the real-time data visualization tool within the Marketing Automation component of the Digital Marketing Suite, shows individual user-level scores within the purchase funnel on a marketer’s site.
Please interact with the demo below to see it in action
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- Each individual bubble is an individual user
- The vertical sections represent product or site categories
- As a user's Engagement Score increases, the bubble will grow
- As the propensity to convert increases, the bubble moves down the swim lane
- Click on each bubble to see the media exposures, user journey, product interest and other details
- Click on GeoMap to see users by geo