Data and Insights
• How much progress has been made towards fully integrating digital marketing?
• Which challenges are holding back marketing organizations?
• How are marketers leveraging cross-channel attribution?
• Where do marketers plan to invest budget?
• How are marketing and IT teams working together?
What’s stopping brands from having integrated digital marketing strategies? Are they seeing the benefits or is it all too complicated? We decided to go straight to the source and ask marketers what was really going on.
The Path to Integration Doesn't Have to be Complex
Find out where marketers are in their move towards integrating and simplifying their digital marketing efforts, what the challenges they face are and where they plan to invest in the coming year and beyond.